As the official bag sponsor of the 99u Conference, the marketing team at Rickshaw concepted a simple photo concept to convey some meaningful brand messages in a full page piece in the conference publication. Here were the parameters:

 

1. To highlight our flagship product, and conference bag -- The Zero Messenger Bag.

2. Convey the feeling of a factory setting, but with limited artifacts and a simple backdrop.

3. To achieve a high contrast ratio in the photograph for optimal print quality on tradition style newsprint